AGENDA

FRIDAY NOVEMBER 3rd, 2023

11:00 REGISTRATION OPEN

12:10 Welcome Address
Host | Lara Menzies | Director of Marketing | COMMB

12:20 Introduction and Overview of AdAI
Chair | Farrokh Mansouri | Head of Data Science | COMMB

12:30 Keynote: Insights on the State and Future of AI in OOH Advertising
Chris Duffey | Strategic Development, Creative Cloud Design | Adobe

13:00 How Agencies Are Planning for the Future of AI
Seif Khemaissia | Head of Programmatic Advertising | Group M
Kristin Wozniak | SVP | Plus Company
Sean Bell | Executive Director | Zulu Alpha Kilo
in Conversation with:
Stephanie Gutnik | Global Strategy Officer | Billups

13:30 NETWORKING BREAK: Exhibition Hall

14:10 Landscape of Technology for AI in OOH Advertising
Adam Green | Chief Strategy Officer | Broadsign
Gary Kimmel | CTO | Salesforce
Matthew Furukawa | Account Executive | Google
in Conversation with:
Karla Congson | CEO | OpenGravity

14:40 Tech Flash: Rapid Showcase of AI Solutions for the OOH Industry
SingleStore
Docma
Spotzi
Environics
Introduced by:
Elizabeth Crisante | Head of Member Engagement and Programming | COMMB

15:00 NETWORKING BREAK: Exhibition Hall

15:40 Panel of Presenters: How the OOH Industry Is Planning for the Future of AI
Casey Binkley | CEO | Movia & Mobilytics
Peter Miron | SVP Research and Development | Environics Analytics
Deborah Hall | CEO | DIVE Billboards
Ali Satchu | VP, Marketing | Branded Cities
Mary Ventresca | Vice-President, Marketing & Business Development | Pattison Outdoor
in Conversation with:
Jennifer Copeland | Director, Brand Communications | COMMB

16:00 The Risk and Opportunity of Using AI in OOH / Emerging Legal Implications with AI in Advertising / Copyright and Privacy Laws
Julie Ford | Executive Director | DAAC
Jake Effoduh | Associate Professor | TMU
Ian Gadsby | VP | Pattison
in Conversation with:
Peter Kosmala | Professor | York University

16:30 Closing Remarks
Chair | Farrokh Mansouri | Head of Data Science | COMMB

16:30 NETWORKING AND HAPPY HOUR