Julie Ford is the Executive Director of the Digital Advertising Alliance of Canada, the Canadian arm of the AdChoices self-regulatory program for interest-based advertising (YourAdChoices.ca). Julie handles all administration and advocacy for the program and has been at the association since 2015.

Julie also assists the DAA US with projects that span across North America, leading the partnership work with Consent Management Platforms and co-leading the DAA’s Connected Devices Creative Specifications Working Group.

Previous to her roles with the DAAs, Julie worked in various roles ad network-side, agency-side, and association-side throughout her digital career, which started in 2000.